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Claude for the Curious

The whole toolkit, yours to keep

Seven sections, all of it copy-paste. What makes a good prompt and six templates to start from, the ten-minute setup that gives your AI a memory of your business, the three moves that get better answers out of any chat, the habits worth keeping and the ones worth dropping, a fix-it sheet for when it goes sideways, the full Starter Pack, and a plain-English breakdown of Claude, Cowork and Code. Everything here works in Claude, ChatGPT, Copilot, or Gemini.

Want Claude to stop answering like a stranger? That's the $9 Briefing.

First: what makes a good prompt

Claude is like a really smart helper who just walked in the door. It can do almost anything, but it knows nothing about you yet. So every good ask has four parts.

1

WHO you are

"I run a 12-person landscaping company"

2

WHAT you gave it

"here are my meeting notes"

3

WHAT you want

"turn them into a to-do list"

4

WHAT it's for

"so I can send it to my crew tonight"

Skip a part and Claude has to guess. Guessing is where the generic answers come from.

A bad ask

"Write an email."

A good ask

"I own a bakery. A customer's cake arrived late. Write a short, warm apology email offering 20% off their next order."

Copy-paste templates

Six asks you can put to work today. Fill in the [brackets], delete what you don't need, and send.

Write an email
I am [your role] at [your business]. Write a [short / friendly / formal] email to [who] about [what]. The one thing they should do after reading it: [action].
Summarize anything
I am [your role]. Summarize this [report / email thread / contract] in 5 bullets. Flag anything that needs a decision from me. [paste or attach it]
Prep for a meeting
I am meeting with [who] about [what]. Here is the background: [paste notes]. Give me the 3 points I should make, the 2 questions I should ask, and 1 thing to avoid.
Turn messy notes into a plan
Here are my rough notes: [paste]. Turn them into a step-by-step plan with owners and deadlines. Ask me questions first if anything is unclear.
Fix my writing
Rewrite this to sound [more casual / more professional / shorter / clearer] without losing the meaning: [paste].
Brainstorm
I am [your role] at [your business]. Give me 10 ideas for [the problem]. Make the first 5 practical and the last 5 ones I would never think of on my own.
The $9 Briefing

A great prompt still lands in a chat that has never heard of you

Answer a ten minute interview and your Claude comes back set up as your business, holding what you sell, how you sound, and who you sell it to. Every chat after that starts already knowing.

Get my Briefing, $9

A ten minute interview, then your Project is built. Not right? Your $9 back.

Start here: give your AI a memory

Do this one before anything else on this page. Claude interviews you about your work, writes a briefing, and you save it so every future conversation starts already knowing you. Ten minutes, once, and you never retype your business into a chat again.

Step 1: the interview

Answer its questions in a sentence or two each, like you are briefing a sharp new assistant on day one. Short and true beats long and perfect. You can always add more later.

Paste into a new chat
I want you to be my assistant for my work. Before anything else, ask me the three most important questions you need answered to understand my business (or my role), what I do all day, and how I like to work. Then wait for my answers.

Step 2: the briefing

After you answer, this turns everything into a briefing worth saving. That is your business, on paper, maybe for the first time.

Paste after answering
Now turn everything you just learned into a short briefing titled "About my work." Write it so a brand-new assistant could read it once and immediately be useful to me.

Step 3: the save

  1. Left sidebar: Projects. New project. Name it after your business.
  2. Open the project's instructions box.
  3. Paste your "About my work" briefing. Save.

Different screen or on a phone? Settings, then Personalization, then "What should Claude know about you?" Paste it there instead. Same effect, applies to every chat.

Not on Claude? ChatGPT: a Project, on every plan. Gemini: a Gem, on paid Google AI plans. Work Copilot has no direct equivalent, so save your briefing and paste it at the top of important chats. The Starter Pack below walks through every tool.

The payoff: open a new chat inside your project and hand it a real task in one sentence. No background, no explaining. It already knows. That is the difference between using AI and having an assistant.

The three moves

1. The Interview Flip

Everyone else prompts AI like a vending machine. You make it interview you. This one habit is the difference between generic output and output that sounds like your business.

Paste into any AI chat
I need to [your dreaded task]. Before you do anything, ask me the five most important questions you need answered to do this well. Then wait for my answers.

2. The reusable template

Build it once, customize it every time after. Works for quotes, follow-ups, job posts, anything you write more than twice a month.

Paste into any AI chat
I run [type of business]. I frequently need to [task]. Write a reusable template I can customize each time. Leave [brackets] where I'd fill in specific details.

3. The roast

By default, AI is polite. So are your friends. Give it permission to be blunt and it becomes the toughest editor you will ever get for free. Run this on anything before it leaves your desk.

Paste into any AI chat
Now roast this template like the most skeptical person who will ever receive it. What is weak, vague, or generic?
The $9 Briefing

The three moves land harder when Claude knows whose week it is

Right now you're re-explaining your business at the top of every chat. Ten minutes of questions and that's done once, permanently, instead of every morning.

Get my Briefing, $9

A ten minute interview, then your Project is built. Not right? Your $9 back.

Prompting dos and don'ts

The habits that separate answers you can use from answers written for nobody. Most of these take five extra seconds.

Do

  • Give it context first. Who you are, who this is for, what it needs to do. Two sentences change everything.
  • Describe what good looks like. Length, tone, format. "Three sentences, casual" beats "make it short."
  • Ask for questions before answers on anything that matters. That is the Interview Flip, and it never stops working.
  • Push back on the first draft. "Shorter," "warmer," "less salesy" all work. It never gets tired of revising.
  • Paste in an example of what you want when you have one. It copies patterns better than it follows descriptions.
  • Tell it to say so when it does not know. "If you are not sure, ask me or say so" kills confident guessing.

Don't

  • Type one vague line and expect a miracle. "Write me a marketing plan" gets you a plan for nobody.
  • Stack five tasks into one prompt. It does all five halfway. One job per prompt.
  • Treat the first answer as the final answer. It is a first draft from a fast intern.
  • Assume it knows your prices, your customers, or your policies. It will guess, and it will guess confidently.
  • Start a fresh chat every time an answer misses. Steer the chat you are in. It already has the context.
  • Use a number, price, or fact it gave you without checking it. It is right often enough to make you careless.

The tip that covers everything else

Not sure if it can do something? Ask it. Got an answer you don't understand? Ask it to explain. Don't even know what to ask? Ask it that too. "Can you read a PDF?" and "Explain that like I'm not technical" all work every single time. The chat box is also the manual.

When it goes sideways

The nine most common snags and the one-line fix for each.

Output is too long

Add: "Shorten this to 3 sentences."

Tone is off

Add: "Make this more [casual/formal/warm/direct]."

Too generic

Add more context about your business and say: "Now revise with this in mind."

It stopped mid-response

Type: "Continue."

It answers instead of asking questions

Add: "Don't write anything yet. Questions first."

The tool it built won't load or looks broken

Refresh the page, or say: "Rebuild that, simpler."

Which model do I pick?

The default is right most of the time. Switch to the bigger one for deep analysis and long documents. If you never touch the picker, you are fine.

Can't find Projects

Left sidebar on desktop in Claude and ChatGPT, and in both mobile apps. Gemini calls them Gems, on paid Google AI plans.

A new chat doesn't seem to know me

Start the new chat inside your project. The project name should show at the top of the chat.

The $9 Briefing

The snag nothing on this page fixes: starting from scratch every chat

You just wrote a briefing by hand up there. The $9 does it properly, from a ten minute interview, and hands back the whole Project already built.

Get my Briefing, $9

A ten minute interview, then your Project is built. Not right? Your $9 back.

The Starter Pack

Most people open an AI chat, type a question, and get a decent answer written for nobody in particular. Then they retype the same context into every single chat. Every major AI tool has built-in layers that carry that context for you. The names differ, the idea is the same. Set them up once and every chat starts warm instead of cold. Works on free plans.

Personal preferences

Account-wide instructions, set once. Claude: preferences. ChatGPT: custom instructions. Gemini: saved info.

Projects

A home base for your business with its own instructions and files. Claude and ChatGPT: Projects. Gemini: Gems. Copilot: none yet, paste your briefing into the chat instead.

Memory

Claude, ChatGPT, and Gemini keep notes across chats. You can read, edit, or turn it off.

The shortcut: let the AI set you up

Open a brand-new chat in whichever tool you use, paste this whole block, and answer its questions like you're talking to a new assistant on their first day. Ten minutes of conversation, and it hands you every setup block below, personalized, with paste-here directions that match your tool.

Paste into a new chat, any AI
You are helping me, a non-technical business owner, set up my AI assistant properly. Act as a friendly setup assistant.

STEP 1: INTERVIEW ME
Start by asking which AI tool I am using: Claude, ChatGPT, Copilot, Gemini, or something else. Every setup direction later must match that tool. Then ask me these questions ONE AT A TIME. Wait for my answer before asking the next. Keep each question to two sentences max. If my answer is thin, ask one follow-up, then move on.

1. What's your name and what does your business do? Plain words, like you'd tell a neighbor.
2. Who is your best customer, and what do they usually come to you for?
3. What do you sell, roughly what does it cost, and how does a sale usually start?
4. Walk me through how work gets done, from "new inquiry" to "finished." Rough steps are fine, messy parts included.
5. What tools run your business day to day? Email, calendar, invoicing, file storage, anything else.
6. What are the two or three things you're trying to make happen in the next few months?
7. When you read something written in your voice, what does it sound like? And what words or phrases do you hate?
8. What facts should an assistant never get wrong about your business? Prices, dates, names, policies.
9. Anything you'd never want an assistant to do without checking with you first?

STEP 2: BUILD MY SETUP
After the interview, produce exactly three outputs, clearly labeled, each in its own copy-paste block:

OUTPUT A: PERSONAL PREFERENCES
A short "about me" plus 6 to 8 rules for how to answer me, written from my interview answers. Must include: lead with the answer, ask instead of guess when I'm vague, and flag uncertainty instead of dressing up a guess as a fact.
Tell me exactly where this lives in my tool (Claude: Settings > Profile. ChatGPT: custom instructions. Gemini: saved info). If my tool has no such field, tell me to save it and paste it at the top of important chats.

OUTPUT B: PROJECT INSTRUCTIONS
Instructions for a home-base workspace for my business: what we do, who I am, how we sound, and standing rules. Must include: check the workspace files before answering, show me drafts of anything customer-facing before treating it as final, and point out conflicts between what I ask and what the files say.
Tell me how to create that home base in my tool (Claude and ChatGPT call it a project, Gemini calls it a Gem) and exactly where these instructions go. If my tool has no such feature, tell me to save these instructions and paste them at the top of important chats.

OUTPUT C: BUSINESS BASICS DOCUMENT
A complete document from my interview answers with these sections: Offer, Customers, Process, Tools, Goals Right Now, and Facts You Should Never Get Wrong.
Tell me: save this as a document and upload it wherever my tool keeps workspace files. If mine cannot store files, keep it handy to paste when a task needs it.

STEP 3: CHECK MY WORK
End with a three-item checklist I can verify: preferences saved, project created with instructions, document uploaded. Then suggest one first task I should try in my new project, based on what I told you.

Rules for this whole session: plain English, no jargon, short paragraphs. If I skip a question, work with what you have instead of nagging me.

Manual template 1: personal preferences

Find your tool's preferences field. Claude: Settings, then Profile. ChatGPT: custom instructions. Gemini: saved info. Paste this and fill in the two placeholders. Rule 4 matters most: telling it to flag uncertainty out loud changes the answers you get.

Paste into preferences / custom instructions
ABOUT ME
I'm [name], and I run [business, one sentence]. I'm not a developer. Explain technical things in plain English.

HOW TO ANSWER ME
1. Lead with the answer. Explanation after, and only if it earns its space.
2. Short paragraphs. No walls of text.
3. If my question is vague, ask me one clarifying question instead of guessing.
4. If you're not sure about something, say so. Never dress up a guess as a fact.
5. If I ask for something and there's a simpler way to get the same result, tell me.
6. When I ask for writing, give me one strong version, not three mediocre options.
7. No filler openers like "Great question." Skip straight to the substance.
8. When numbers or claims come from the web, tell me where they came from.

Manual template 2: your first project

A project is where your AI goes from helpful stranger to someone who works here. Claude and ChatGPT call them Projects, Gemini calls them Gems. Create one named after your business and paste this into its instructions.

Paste into project (or Gem) instructions
This project is the home base for [business name].

WHAT WE DO
[Two sentences. Who you serve, what you sell, what makes you different.]

WHO YOU'RE TALKING TO
[Your name and role. What you're good at, what you're not.]

HOW WE SOUND
Voice: [casual, warm, sharp, technical. Pick two.]
Never use: [words or phrases you hate seeing in your own writing]
Audience: [who reads what you write]

STANDING RULES
1. Check the project files before answering. If the answer is in there, use it.
2. Anything customer-facing: show me a draft before treating it as final.
3. If something I ask conflicts with what the files say, point out the conflict.
4. Keep answers grounded in OUR business, not generic small-business advice.

Manual template 3: the business basics doc

Spend ten minutes filling in this outline, save it as a PDF or Word file, and upload it to your project's files. This one document ends the era of retyping your business context into every chat.

Fill in, save, upload to your project's files
BUSINESS BASICS: [Business name]

OFFER
What we sell, at what price, and who buys it.

CUSTOMERS
Our best customer in three sentences. What they struggle with. What they say when they're happy.

PROCESS
How work moves from "new inquiry" to "done." The five to ten steps, honestly, including the messy parts.

TOOLS
What we run the business on. Email, invoicing, scheduling, storage.

GOALS RIGHT NOW
The two or three things we're trying to make happen this quarter.

FACTS THE AI SHOULD NEVER GET WRONG
Prices. Dates. Names. The details that embarrass us when they're wrong.

Two quick guardrails

Memory: leave it on, check the summary in Settings once a month, and use an incognito chat for anything sensitive.

Connectors: plug your AI into your calendar first, low stakes and instantly useful. Connect tools one at a time when a real task needs them, and keep a "show me first" rule on anything that sends or posts on your behalf.

Claude, Cowork, or Code: which one do you actually need?

Same brain, three different jobs. The plain-English version.

Think of Claude as one very capable assistant. The only question is where you put them to work.

Start here

Claude (claude.ai)

Think of it as your assistant sitting across the desk. You talk, they answer, you go back and forth.

What it is
The chat app. Ask questions, draft writing, drop in files, talk through ideas.
What you'd use it for
Emails, summaries, plans, brainstorming, anything you'd ask a sharp assistant in conversation.
A real example
"Write a warm follow-up email to this client based on these meeting notes."
Skill level needed
If you can text, you're set.
Where it lives
Any browser at claude.ai, plus phone and desktop apps.
When you graduate to it
Day one. Everyone starts here, most people stay here, and that's fine.

Claude Cowork

Think of it as handing that assistant a whole folder and saying "take care of it," then getting the finished work back.

What it is
A desktop app where Claude works through your real files and folders on its own, step by step, while you watch or walk away.
What you'd use it for
The pile. Twenty invoices to reconcile, a folder of reports to turn into one summary, files to rename and sort.
A real example
"Go through these 43 branch reports and build me one monthly summary with the numbers that matter."
Skill level needed
If you can use folders, you're set.
Where it lives
The Claude desktop app on your computer.
When you graduate to it
When answers aren't enough and you want finished work handed back.

Claude Code

Think of it as the same assistant, except now they build software for you.

What it is
A tool for building and fixing software. It lives in the terminal, the window with the blinking cursor that developers stare at.
What you'd use it for
A calculator for your website, a custom tool, an automation that runs without you.
A real example
"Build a booking page that texts me when someone schedules."
Skill level needed
Comfortable with technical things, or working next to someone who is.
Where it lives
The terminal, with desktop and web versions for the brave.
When you graduate to it
When you're ready to build things, or ready to hire someone who does.

All three run on the same Claude subscription tiers, and the free plan is plenty for getting started with the chat app.

The takeaway

You don't pick one forever. You start at claude.ai, and the day a task feels bigger than a chat, the other two are waiting.

Now stop introducing yourself every time

You've got the prompts. What you don't have is a Claude that knows who you are, so every one of them opens with you re-explaining the business. That's the Briefing. A ten minute interview, and your Project comes back holding your services, your voice and your customers, ready before you type a word.

$9 one-time.

Get my Briefing, $9

Not right? Your $9 back. You keep the Project either way.