Claude (claude.ai)
Think of it as your assistant sitting across the desk. You talk, they answer, you go back and forth.
Seven sections, all of it copy-paste. What makes a good prompt and six templates to start from, the ten-minute setup that gives your AI a memory of your business, the three moves that get better answers out of any chat, the habits worth keeping and the ones worth dropping, a fix-it sheet for when it goes sideways, the full Starter Pack, and a plain-English breakdown of Claude, Cowork and Code. Everything here works in Claude, ChatGPT, Copilot, or Gemini.
Want Claude to stop answering like a stranger? That's the $9 Briefing.
Claude is like a really smart helper who just walked in the door. It can do almost anything, but it knows nothing about you yet. So every good ask has four parts.
"I run a 12-person landscaping company"
"here are my meeting notes"
"turn them into a to-do list"
"so I can send it to my crew tonight"
Skip a part and Claude has to guess. Guessing is where the generic answers come from.
"Write an email."
"I own a bakery. A customer's cake arrived late. Write a short, warm apology email offering 20% off their next order."
Six asks you can put to work today. Fill in the [brackets], delete what you don't need, and send.
I am [your role] at [your business]. Write a [short / friendly / formal] email to [who] about [what]. The one thing they should do after reading it: [action].
I am [your role]. Summarize this [report / email thread / contract] in 5 bullets. Flag anything that needs a decision from me. [paste or attach it]
I am meeting with [who] about [what]. Here is the background: [paste notes]. Give me the 3 points I should make, the 2 questions I should ask, and 1 thing to avoid.
Here are my rough notes: [paste]. Turn them into a step-by-step plan with owners and deadlines. Ask me questions first if anything is unclear.
Rewrite this to sound [more casual / more professional / shorter / clearer] without losing the meaning: [paste].
I am [your role] at [your business]. Give me 10 ideas for [the problem]. Make the first 5 practical and the last 5 ones I would never think of on my own.
Answer a ten minute interview and your Claude comes back set up as your business, holding what you sell, how you sound, and who you sell it to. Every chat after that starts already knowing.
Get my Briefing, $9A ten minute interview, then your Project is built. Not right? Your $9 back.
Do this one before anything else on this page. Claude interviews you about your work, writes a briefing, and you save it so every future conversation starts already knowing you. Ten minutes, once, and you never retype your business into a chat again.
Answer its questions in a sentence or two each, like you are briefing a sharp new assistant on day one. Short and true beats long and perfect. You can always add more later.
I want you to be my assistant for my work. Before anything else, ask me the three most important questions you need answered to understand my business (or my role), what I do all day, and how I like to work. Then wait for my answers.
After you answer, this turns everything into a briefing worth saving. That is your business, on paper, maybe for the first time.
Now turn everything you just learned into a short briefing titled "About my work." Write it so a brand-new assistant could read it once and immediately be useful to me.
Different screen or on a phone? Settings, then Personalization, then "What should Claude know about you?" Paste it there instead. Same effect, applies to every chat.
Not on Claude? ChatGPT: a Project, on every plan. Gemini: a Gem, on paid Google AI plans. Work Copilot has no direct equivalent, so save your briefing and paste it at the top of important chats. The Starter Pack below walks through every tool.
The payoff: open a new chat inside your project and hand it a real task in one sentence. No background, no explaining. It already knows. That is the difference between using AI and having an assistant.
Everyone else prompts AI like a vending machine. You make it interview you. This one habit is the difference between generic output and output that sounds like your business.
I need to [your dreaded task]. Before you do anything, ask me the five most important questions you need answered to do this well. Then wait for my answers.
Build it once, customize it every time after. Works for quotes, follow-ups, job posts, anything you write more than twice a month.
I run [type of business]. I frequently need to [task]. Write a reusable template I can customize each time. Leave [brackets] where I'd fill in specific details.
By default, AI is polite. So are your friends. Give it permission to be blunt and it becomes the toughest editor you will ever get for free. Run this on anything before it leaves your desk.
Now roast this template like the most skeptical person who will ever receive it. What is weak, vague, or generic?
Right now you're re-explaining your business at the top of every chat. Ten minutes of questions and that's done once, permanently, instead of every morning.
Get my Briefing, $9A ten minute interview, then your Project is built. Not right? Your $9 back.
The habits that separate answers you can use from answers written for nobody. Most of these take five extra seconds.
Not sure if it can do something? Ask it. Got an answer you don't understand? Ask it to explain. Don't even know what to ask? Ask it that too. "Can you read a PDF?" and "Explain that like I'm not technical" all work every single time. The chat box is also the manual.
The nine most common snags and the one-line fix for each.
Output is too long
Add: "Shorten this to 3 sentences."
Tone is off
Add: "Make this more [casual/formal/warm/direct]."
Too generic
Add more context about your business and say: "Now revise with this in mind."
It stopped mid-response
Type: "Continue."
It answers instead of asking questions
Add: "Don't write anything yet. Questions first."
The tool it built won't load or looks broken
Refresh the page, or say: "Rebuild that, simpler."
Which model do I pick?
The default is right most of the time. Switch to the bigger one for deep analysis and long documents. If you never touch the picker, you are fine.
Can't find Projects
Left sidebar on desktop in Claude and ChatGPT, and in both mobile apps. Gemini calls them Gems, on paid Google AI plans.
A new chat doesn't seem to know me
Start the new chat inside your project. The project name should show at the top of the chat.
You just wrote a briefing by hand up there. The $9 does it properly, from a ten minute interview, and hands back the whole Project already built.
Get my Briefing, $9A ten minute interview, then your Project is built. Not right? Your $9 back.
Most people open an AI chat, type a question, and get a decent answer written for nobody in particular. Then they retype the same context into every single chat. Every major AI tool has built-in layers that carry that context for you. The names differ, the idea is the same. Set them up once and every chat starts warm instead of cold. Works on free plans.
Account-wide instructions, set once. Claude: preferences. ChatGPT: custom instructions. Gemini: saved info.
A home base for your business with its own instructions and files. Claude and ChatGPT: Projects. Gemini: Gems. Copilot: none yet, paste your briefing into the chat instead.
Claude, ChatGPT, and Gemini keep notes across chats. You can read, edit, or turn it off.
Open a brand-new chat in whichever tool you use, paste this whole block, and answer its questions like you're talking to a new assistant on their first day. Ten minutes of conversation, and it hands you every setup block below, personalized, with paste-here directions that match your tool.
You are helping me, a non-technical business owner, set up my AI assistant properly. Act as a friendly setup assistant. STEP 1: INTERVIEW ME Start by asking which AI tool I am using: Claude, ChatGPT, Copilot, Gemini, or something else. Every setup direction later must match that tool. Then ask me these questions ONE AT A TIME. Wait for my answer before asking the next. Keep each question to two sentences max. If my answer is thin, ask one follow-up, then move on. 1. What's your name and what does your business do? Plain words, like you'd tell a neighbor. 2. Who is your best customer, and what do they usually come to you for? 3. What do you sell, roughly what does it cost, and how does a sale usually start? 4. Walk me through how work gets done, from "new inquiry" to "finished." Rough steps are fine, messy parts included. 5. What tools run your business day to day? Email, calendar, invoicing, file storage, anything else. 6. What are the two or three things you're trying to make happen in the next few months? 7. When you read something written in your voice, what does it sound like? And what words or phrases do you hate? 8. What facts should an assistant never get wrong about your business? Prices, dates, names, policies. 9. Anything you'd never want an assistant to do without checking with you first? STEP 2: BUILD MY SETUP After the interview, produce exactly three outputs, clearly labeled, each in its own copy-paste block: OUTPUT A: PERSONAL PREFERENCES A short "about me" plus 6 to 8 rules for how to answer me, written from my interview answers. Must include: lead with the answer, ask instead of guess when I'm vague, and flag uncertainty instead of dressing up a guess as a fact. Tell me exactly where this lives in my tool (Claude: Settings > Profile. ChatGPT: custom instructions. Gemini: saved info). If my tool has no such field, tell me to save it and paste it at the top of important chats. OUTPUT B: PROJECT INSTRUCTIONS Instructions for a home-base workspace for my business: what we do, who I am, how we sound, and standing rules. Must include: check the workspace files before answering, show me drafts of anything customer-facing before treating it as final, and point out conflicts between what I ask and what the files say. Tell me how to create that home base in my tool (Claude and ChatGPT call it a project, Gemini calls it a Gem) and exactly where these instructions go. If my tool has no such feature, tell me to save these instructions and paste them at the top of important chats. OUTPUT C: BUSINESS BASICS DOCUMENT A complete document from my interview answers with these sections: Offer, Customers, Process, Tools, Goals Right Now, and Facts You Should Never Get Wrong. Tell me: save this as a document and upload it wherever my tool keeps workspace files. If mine cannot store files, keep it handy to paste when a task needs it. STEP 3: CHECK MY WORK End with a three-item checklist I can verify: preferences saved, project created with instructions, document uploaded. Then suggest one first task I should try in my new project, based on what I told you. Rules for this whole session: plain English, no jargon, short paragraphs. If I skip a question, work with what you have instead of nagging me.
Find your tool's preferences field. Claude: Settings, then Profile. ChatGPT: custom instructions. Gemini: saved info. Paste this and fill in the two placeholders. Rule 4 matters most: telling it to flag uncertainty out loud changes the answers you get.
ABOUT ME I'm [name], and I run [business, one sentence]. I'm not a developer. Explain technical things in plain English. HOW TO ANSWER ME 1. Lead with the answer. Explanation after, and only if it earns its space. 2. Short paragraphs. No walls of text. 3. If my question is vague, ask me one clarifying question instead of guessing. 4. If you're not sure about something, say so. Never dress up a guess as a fact. 5. If I ask for something and there's a simpler way to get the same result, tell me. 6. When I ask for writing, give me one strong version, not three mediocre options. 7. No filler openers like "Great question." Skip straight to the substance. 8. When numbers or claims come from the web, tell me where they came from.
A project is where your AI goes from helpful stranger to someone who works here. Claude and ChatGPT call them Projects, Gemini calls them Gems. Create one named after your business and paste this into its instructions.
This project is the home base for [business name]. WHAT WE DO [Two sentences. Who you serve, what you sell, what makes you different.] WHO YOU'RE TALKING TO [Your name and role. What you're good at, what you're not.] HOW WE SOUND Voice: [casual, warm, sharp, technical. Pick two.] Never use: [words or phrases you hate seeing in your own writing] Audience: [who reads what you write] STANDING RULES 1. Check the project files before answering. If the answer is in there, use it. 2. Anything customer-facing: show me a draft before treating it as final. 3. If something I ask conflicts with what the files say, point out the conflict. 4. Keep answers grounded in OUR business, not generic small-business advice.
Spend ten minutes filling in this outline, save it as a PDF or Word file, and upload it to your project's files. This one document ends the era of retyping your business context into every chat.
BUSINESS BASICS: [Business name] OFFER What we sell, at what price, and who buys it. CUSTOMERS Our best customer in three sentences. What they struggle with. What they say when they're happy. PROCESS How work moves from "new inquiry" to "done." The five to ten steps, honestly, including the messy parts. TOOLS What we run the business on. Email, invoicing, scheduling, storage. GOALS RIGHT NOW The two or three things we're trying to make happen this quarter. FACTS THE AI SHOULD NEVER GET WRONG Prices. Dates. Names. The details that embarrass us when they're wrong.
Memory: leave it on, check the summary in Settings once a month, and use an incognito chat for anything sensitive.
Connectors: plug your AI into your calendar first, low stakes and instantly useful. Connect tools one at a time when a real task needs them, and keep a "show me first" rule on anything that sends or posts on your behalf.
Same brain, three different jobs. The plain-English version.
Think of Claude as one very capable assistant. The only question is where you put them to work.
Think of it as your assistant sitting across the desk. You talk, they answer, you go back and forth.
Think of it as handing that assistant a whole folder and saying "take care of it," then getting the finished work back.
Think of it as the same assistant, except now they build software for you.
All three run on the same Claude subscription tiers, and the free plan is plenty for getting started with the chat app.
You don't pick one forever. You start at claude.ai, and the day a task feels bigger than a chat, the other two are waiting.
You've got the prompts. What you don't have is a Claude that knows who you are, so every one of them opens with you re-explaining the business. That's the Briefing. A ten minute interview, and your Project comes back holding your services, your voice and your customers, ready before you type a word.
$9 one-time.
Get my Briefing, $9Not right? Your $9 back. You keep the Project either way.